Old Bay — Rachel Wyse | Art Director

Old Bay Social

People from Maryland don’t just like Old Bay, they’re obsessed with it.
To highlight the product’s cult-like following, we created a user generated campaign that put fans at the forefront.

Finding the Fans

We combed through contest entries and existing social posts to seek out, contact, and screen Old Bay fans.

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Out of Home

Our campaign was also displayed on OOH units in and around the Baltimore area.

Contest Prizes

We also created some branded swag prizes for the lucky winner.

My Role: Art Director (Conceptual Thinking, Consumer Research + Screenings, Design, Mockups, Storyboarding, Oversaw Animation)

Made at Grey
Creative Director: Mike Abell
Creative Director: Kevin Gentile
Copywriter: Scott Lucien